The Turkish Lesson, Again.

The Turkish Lesson, Again.

I had the privilege of being one of the only four hosted buyers from Romania invited at the Ace of M.I.C.E. exhibition which took place în Istanbul between 27 February and 2 March 2014 at the Istanbul Convention and Conference Centerand I came back from there experiencing an uncertain state of mind: both being glad for the successful event of our friends on the Bosphorus and being sad that nobody in the world really knows there actually exists a Romanian M.I.C.E. industry.

Since years, our colleagues în Turkey have been teaching us practical lessons in leisure tourism, but this time theAce of M.I.C.E. exhibition was not so much a demonstration – we all know the degree of development of the events industry in Turkey – as much as it was a showcase of the M.I.C.E. opportunities in Turkey.

I found the organizing and management of the event above my highest expectations,  taking into consideration that this is was the first edition of the event. There were some timing gaps indeed form what some of the buyers told me, but taking into consideration their number and the variety of the countries they came from (starting with Germany, Italy or the U.K., up to Russia or Azerbaidjan), this doesn’t take away any of the merits of the team.

With or without gaps, around 150 hosted buyers from around the world came to Istanbul, got a good look at the airport, experience the transfer services, the hotels, some venues, met potențial suppliers, got a relaxing networking party in a night club, visited the ciyt and did business. These are 150 potențial buyers who got to Turkey due to a private venture, supported by private business. It’s what Vali Constantin has been struggling to do for the last couple of years in Romania with his MICEPRO project. Unfortunately, we’re only a few people listening to him.

I really have to underline the clear target of this year’s edition: China. The Chinese presence was by far the most visible and valuable, including the importance of the corporations represented there by their procurement officers former or presently working for names like Microsoft or H.P. , among others. During the Chinese panel one of the guests, representing an important M.I.C.E. agency, made me understand that it is impossible for Romania to host even a mid-sized incentive from China, which would go around 1000 guests, which must be hosted în one or two hotels of the same category and quality and follow together the same schedule. Just imagine what nightmare it would mean to take them from the Henri Coanda Internațional Airport to Poiana Brașov! That besides the painful visa clearance process…

On the side of the exhibitors, the pleasant surprise was not only their number, as it was the variety of the activities they represented. There war more than hotels, resorts, venues, agencies or transportation companies there. At the Ace of M.I.C.E. exhibition the offer was completed by H.R. companies for temporary work, event animators, night clubs, stage equipment suppliers,  stand or advertising  and promotional materials production companies, P.R. companies, video production companies and security companies. You had it all in one place!

The conclusion I draw from such an exemplary presence of suppliers is that the antrepreneurs in Turkey understand the importance of the events industry and that it is a source of revenue, as well as an important economic niche and a branding resource.

Moreover, the high quality presence of strong private companies, whith important investments locked in the building of their stands, only demonstrates that the M.I.C.E. industry in Turkey is already profitable and this encourages a competition in quality. This is what real market economy is all about.

Yes, as I have already told the Turkish team behind the event, Turyzm Media Grubu, the first step was the right one at the Ace of M.I.C.E. exhibition in Istanbul, and the first objective of the project, that of facilitating encounters between peers, was achieved.

When will we have a natural event, internationally competitional, here in Romania? When will we really have a Romanian Convention Bureau which really exists by doing something?

Written for and published in: Travel Advisor, no.27/ March 2014.

A bit about the BIT

A bit about the BIT

BIT 2014 in Milan started in an unfortunate way for me, as you could read in my first post.

Still, I must admit that all in all, the fair was not that ridiculously bad organized as I had seen it during the transfer from the airport to Milan.

Surprisingly, the number of hosted buyers this year was greater than at the 2013 edition, the first one I was invited. On the other hand, the international presence of exhibitors at the fair was clearly weaker, while the Italian exhibitors also seemed to me less of quality than last year.

The organization all in all had a lot of flaws, although this year there was a better networking program than one year ago, but in the same time looked as if it had been a discrepancy between what had been planned on paper and the operational output. Hope the guys from Ventana Grup will work it out till next year. They seem to be a united team and the fact that I recognized quite a few of the faces of the young staff from last year means they could be together and correct the minuses till 2015, when the big EXPO should not leave any space for mistakes. Just think about the fact that 1 million Chinese tourists are expected especially for the Expo.

From my point of view I could find some interesting new partners, as I was mainly looking for incentive activities in northern Italy and city-break possibilities in the cities directly connected to Iasi via TAROM flights.

What never stops to surprise me about the Italiann providers in tourism is the stubborness with which they stick to their traditional and representative products. It’s not about the fear of innovation, but about the belief in the originality and quality of flagship touristic products: oenology, fine arts, motor sports history, landscapes and gastronomy, with a spice of winter sports. Pretty much, this is the offer of the Italian tourism actors.

Don’t get me wrong, it’s not a dull offer, but once you get one or two good partners there, there’s not much which can surprise you. Maybe that’s the direction the organizers should look into next year: innovation Italy. I am sure there are travel agencies or cities offering something else. If you know such providers, please do not hesitate to send us their details.

Motive pentru un Convention Bureau la Iași

Motive pentru un Convention Bureau la Iași

Ideea unui Convention and Visitors’ Bureau la Iasi nu este una pentru care imi doresc drepturi de autor, desi, din cate stiu eu, sunt singurul care a propus pana acum unui ales (folosind ideea de „elu”, termen atat de potrivit utilizat in limba franceza) un astfel de proiect. Asta s-a intamplat in luna martie a acestui an (2013). Continue reading

10 sfaturi pentru o bună expediţie de vânzări în hotelărie, când prospectezi pe Bucureşti, ca şef.

10 sfaturi pentru o bună expediţie de vânzări în hotelărie, când prospectezi pe Bucureşti, ca şef.

1. Identificaţi un număr mai mare cu 30% de clienţi abordabili decât vă propuneţi ca obiectiv. Unii vor intra în şedinţe.

2. Alegeţi să rămâneţi peste noapte într-un hotel de cel puţin aceeaşi categorie cu a celui pe care îl vindeţi. Noblesse oblige.

3. Nu vă bazaţi pe parfumul de firmă. Înainte de prima întâlnire, faceţi un early check-in şi faceţi un duş, beţi o cafea.

4. Harta e sfântă. Ştim că aveţi GPS, dar dacă nu ştiţi să citiţi o hartă, vă plimbaţi pe lângă Hala Matache de o luaţi razna!

5. Harta e şi mai sfântă. Planificaţi-vă singuri sau cu echipa, înainte de a porni la drum, opririle. MARCAŢI pe hartă punctele, pe zone.

6. Nu mergeţi de două ori pe acelaşi traseu. Veţi acoperi mai mulţi clienţi aşa. Aici intervine punctul 5.

7. Nu stabiliţi ore clare de întâlnire. Mai bine folosiţi fraza: „Până la ce oră vă găsesc?”. Vă veţi pierde cu siguranţă în Bucureşti, pentru că nu aţi respectat punctul 5.

8. Bani de protocol. Nu veţi afla câţi bani are în cont rivalul de afaceri în timpul programului de la 9 la 17 al celui care îi gestionează contul.

9. Vizitaţi-vă prietenii. Ei ştiu mai bine decât voi pentru ce informaţie va fi nevoie să daţi de băut…

10. Nu încercaţi să obţineţi mai mult decât ce s-a stabilit iniţial privind întâlnirea.

P.S.

11. Orice aţi face noaptea, până târziu, la ora 9 să fiţi în picioare. Exemplu pentru echipă! 🙂

Cum vindem Iașiul?

Cum vindem Iașiul?

Turişti în Iaşi? Pentru ce? Hai să nu ne mai amăgim singuri cu apa rece a frumoasei şi parfumatei istorii a „mirobolantei” foste capitală de principat! Din păcate, sau mai bine spus din fericire, turistul modern nu mai umblă de nebun ca să vadă „pietre”, aşa cum al naibii de potrivit spunea mama Continue reading